Uber teamed up with CNC to launch a fast-paced brand activation for Valentine’s Day. To reach last-minute shoppers, the "Cupid’s Concierge" tour set up interactive pop-ups in four key cities: Austin, Nashville, Miami, and New York City. Staff dressed as "Cupids" welcomed guests, who took date-preference quizzes to receive custom freebies that matched their style. Each visitor also received a rose and hot chocolate to complete the experience.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Vendor Management, Location/Venue Scouting, Onsite Support, Onsite Lead
