Uber partnered with CNC to bring the "Promposal" campaign to life through a targeted high school tour across Los Angeles and New York ahead of prom season. The multi-school activation featured interactive brand touchpoints and custom photo moments—anchored by an engaging sign-up experience where teens created accounts and connected with the Uber Teen platform to receive offers on prom essentials.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Vendor Management, Onsite Support
