Maison Margiela teamed up with CNC to host a premium REPLICA fragrance cart pop-up at The Original Farmers Market in Los Angeles to drive awareness for four signature summer scents. Guests entered a vibrant, summer-inspired setting featuring fresh citrus displays and a beautifully curated fragrance cart. As they captured nostalgic moments with custom Polaroids, consumers enjoyed personalized scent trials alongside sweet surprise-and-delight giveaways, including a refreshing custom blood orange paleta.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Location/Venue Scouting, Vendor Management, Onsite Support
Agency: Coffee n' Clothes (CNC)
Location: The Original Farmers Market, Los Angeles, CA
