Uber Eats teamed up with CNC to reach customers during a big cultural moment, loosely connected to Taylor Swift's Life of a Showgirl album release. On the same day in three cities, they launched the Uber Showcats event, where people could meet and adopt rescue cats, take photos in a fancy booth, and get custom charm bracelets. The event was lively and fun, helping Uber Eats stand out as a top choice for pet supply delivery.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Location/Venue Scouting, Vendor Management, Onsite Lead
