Uber
To announce Erewhon’s first New York location and its launch on Uber Eats, CNC teamed up with the delivery platform for a bold content campaign. We marked the occasion by photographing Erewhon's popular smoothies in front of famous NYC silhouettes. The photo and video shoot blended LA wellness culture with New York’s energy, creating digital content designed to build excitement and encourage app orders ahead of the launch.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Agency: Coffee n' Clothes (CNC)
Location: New York, NY
Date: November 2025
Photographer: Sam Deitch
Videographer: Karston Tannis
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