Campbell’s Chunky x PBR partnered with CNC to help celebrate the launch of their collaboration of beer soups by taking over NYC’s iconic Ray’s Bar for a high-energy night built for the bold. From 4–10 PM, we served up custom comfort food—like Beer Cheese with Chorizo and Beef Bacon Beer Chili—alongside custom merch drops, live caricature drawings, and interactive bar games. Guests dropped in, grabbed a stein, snapped a photo, and toasted to two fan-first legends and turned a night at the dive bar into a cultural experience.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Location/Venue Scouting, Vendor Management, Onsite Support
