Pureology and CNC hosted an immersive event in Los Angeles to promote the Dream Healer Serum. Guests stepped into a visually stunning, dream-like space designed for content creation and discovery. While capturing shareable moments, attendees learned about the serum’s transformative benefits—strengthening and repairing damaged, color-treated hair.
During the event, Celebrity hair stylist Gregory Russell provided 1-on-1 Pro Consults in the space’s dreamy salon to explore the Strength Cure line. Fans also visited the "Like a Virgin" Video Studio, where an AI-generated background and treadmill made it look as if guests were strolling through heaven with their new, luscious locks.
Results At-A-Glance
444
Event Guests
482
Event Gift Bags Distributed
16
Influencer Dinner Guests
20
VIP Bags Distributed
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Vendor Management, Location/Venue Scouting, Onsite Support
