Uber
CNC partnered with Uber Eats and ALDI to celebrate their new delivery partnership with a bold, three-city newsstand activation in NYC, Miami, and Chicago. The immersive consumer experiences showcased ALDI-exclusive brands through interactive elements, photo moments, and co-branded influencer mailers, driving broad awareness and app downloads across major markets.

To launch ALDI on Uber Eats across NYC, Chicago, and Miami, interactive newsstands showcased 9 ALDI-exclusive brands and giveaways, driving 1,459 QR code scans to download the app. Co-branded mailers sent to 9 paid and 25 organic influencers plus press yielded 104 influencer posts and 6 press hits. This turned local foot traffic into national media and social buzz.


Results At-A-Glance

5,645

Activation Foot Traffic



896.2

K

Estimated Social Media Reach



104

Influencer Posts


$123.9


K


Social Media Value 


$175

K


Earned Media Value 


Project Roles

Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Vendor Management

Agency: Coffee n' Clothes (CNC)


Location: Multi Market Tour (US Only)


Date: October 2025


Photographer: Phillip Van Nostrand


Videographer: Joey Angerone



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