To celebrate Alex Morgan’s historic jersey retirement with the San Diego Wave, Bobbie partnered with CNC to launch the Soccer Mom Mobile. The three-day event traveled throughout San Diego to connect with families and highlight Bobbie’s NWSL sponsorship. Visiting family-friendly spots and wrapping up at Snapdragon Stadium, the activation turned an athletic milestone into a memorable brand experience.
Results At-A-Glance
Project Roles
Core Production Team
Vendor Management
Logistics & Operations
Asset Procurement
On-Site Lead
On-Site Support
Core Production Team, Asset Procurement, Location/Venue Scouting, Vendor Management
